BHB 'thrill of ownership' Stand at Perth Festival 2004
Perth
Racecourse is pleased to welcome the British Horseracing
Board's 'Thrill of Ownership Stand to the Racecourse for
the first two days of the Festival on Wednesday 21st and
Thursday 22nd April 2004.
The
BHB Ownership Marketing Group has financed this initiative
since 2001. The aim is to increase awareness and understanding
of racehorse ownership in Britain.
In
2003 the stand visited 26 racecourses covering a total
of 50 days' racing. Due to the success of this initiative
2004 will see a considerable increase in backing for the
stand with a schedule that will reach over three quarters
of a million race goers. The stand will be out 56 days
in 2004, visiting 36 racecourses, many of which it has
not visited before.
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Marketing
Manager Julie Manners said "we are delighted to be able to
welcome the BHB Ownership Stand to the races for our first
meeting of the season. We hope that it will provide a useful
insight for all racegoers into everything they ever wanted
to know about owning their own racehorse or becoming part
of a syndicate".
The stand bases itself around a free to enter competition,
offering racegoers the chance to 'Win a Racehorse for a Year'.
Stand representatives will be on hand to help answer any ownership
queries. The stand also offers literature and advice on racehorse
ownership.
The stand also offers the chance to book your place on one
of the six BHB Ownership Open Days of 2004, to be held at
the following racecourses: Ayr, Thirsk, Newmarket, Goodwood,
Wincanton and Newbury. These days cost just £99 per person
and are designed to provide professional advice and a real
insight into the thrill of racehorse ownership.
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A
promotional video of the 'Thrill of Ownership' will also
be shown on the stand, as well as log-on facilities linked
to the Ownership pages of the BHB website, www.bhb.co.uk,
with details by geographical region in the Trainers and
Partnership & Racing Club Directories.
Each day an industry professional will be invited onto the
stand for a question and answer session. Partnership organisers,
and trainers will be in attendance to give their first hand
experiences of racehorse ownership.
For
further information please contact:
Tom
Gittins Ownership Marketing Executive
Tel: 0207 343 3308
Fax: 0207 9350131 Email: tgittins@bhb.co.uk
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